Academic Publications
WoS /Scopus:
- • Çelik, S., Özdemir, H., Akagün Ergin, E. and Ok, S. (2025). "Smart Seats: A Hybrid Seat Allocation Method Based on Customer-Oriented Pricing and Machine Learning in Road Transport", IET Intelligent Transport Systems, (Under Revision) (SCIE)
- • Özdemir, H., Akagün Ergin, E, Avcı, M.S., (2025), Fan Tribes and Brand Titans: The Role of Social Identity in Building Brand Equity in Fenerbahce S.K. and Panathinaikos B.C. Fan Groups, Journal of Global Sport Management, (referee assessment) (ESCI-SCOPUS)
- • Candan Kağıtçı, S., Özdemir, H. & Akagün Ergin, E. (2025). The Rapid Rise of CGI Advertising: Bringing the Impossible to Life. Market-Tržište, (Under Revision) (SCOPUS, WOS)
- • Ok, Ş. Green Finance and Marketing: Portfolio Optimization Approaches for Environmentally Responsible ETFs (SSCI)- Computational Economics (In Referee Phase)
- • Ok, Ş. Breaking Stereotypes: How Gender Equality and Sports Sponsorship Shape Purchase Intention Through Symbolic Consumption (SSCI)- (In Referee Phase)
TR Dizin:
- Ok, Ş., & Baş, M. (2025). Mediation Effect of Cultural Features on Brand Equity Within Customer Brand Engagement: A Research on the Service Sector*. Fiscaoeconomia, 9(1), 709-730.) TR DİZİN
- Ok, Ş. (2025). Young consumers behaviour: The mediating role of brand trust in the effect of attitude towards sustainable products on purchase intention. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 15(1), 308-330. https://doi.org/10.30783/nevsosbilen.1614056 TR DİZİN
- • Ok, Ş. (2025). Young Consumers Behavior: The Mediating Role of Brand Trust in The Effect of Attitude Towards Sustainable Products on Purchase Intention, (TR DİZİN), (In Referee Phase)
Book Chapters:
- Ok, Ş. (2025), Sürdürülebilir Pazarlama: Kavramsal Çerçeve ve Yeni Trendler, Sürdürülebilir Pazarlama: Yeni Çağın Dinamikleri (Editör: Doç. Dr. Kadir Deligöz), 1-28, Özgür Yayınları.
Proceedings:
- Ergin, E.A. ve Kumcu, E.H., "Analyzing National Geographic's Use of Instagram Reels for Promoting Engagement and Sustainability", AMS World Marketing Congress, July 2025, Dijon, France. (Sunulacak)
- Ok, Ş. "Yapay Zekâ Destekli Duygu Analizi ile Dinamik Fiyatlandırmanın Tüketici Algısına Etkisi: E-Ticaret Kullanıcıları Üzerine Bir Araştırma", 24. Uluslararası İşletmecilik Kongresi' Mayıs 2025, İzmir, Türkiye.
- Ergin, E.A., Balci, N., Ozdemir, H. "Embracing Veganism: Insights into Motivations, Attitudes, and Beliefs of Gen Z Consumers in Turkey", International Conference on Applied Economics and Business, August 2024 Munich, Germany.
- Oğuzhan, T. & Topçu M. K. "Psikolojik Sözleşmenin Örgütsel Bağlılık Üzerine Etkisi, Bankacılık Sektörü Örneği", Endüstri ve Örgüt Psikolojisi Kongresi, Mayıs 2024, Çukurova Üniversitesi.
- Ok, Ş. 2-5 Mayıs tarihleri arasında Alanya’da düzenlenen 4th International Conference on Technology (IConTech) Kongresi’ne katılım sağladı.
- Ok, Ş., "The Impact of Artificial Intelligence Applications on Consumer Behavior and Purchase Intention within the Scope of Digital Transformation: A Bibliometric Analysis" 20-22 Haziran tarihleri arasında )’da düzenlenen Current Issues in Business and Economic Studies- CIBES 24 Kongresi, June 2024, Rome, Italy.
- Ok, Ş. (2024). "Technological and innovative transformation in marketing: Examination of social media text stream visualization concept with bibliometric analysis: Future agenda" Science, Technology, Engineering & Mathematics (EPSTEM), 2024
WoS /Scopus:
• Kara, K., Yalçın, G. C., Ergin, E. A., Simic, V., & Pamucar, D. (2024). A neutrosophic WENSLO-ARLON model for measuring sustainable brand equity performance, Socio-Economic Planning Sciences. WoS (Q1)
• Kara, K., Ergin, E. A., Yalçın, G. C., Çelik, T., Deveci, M., & Kadry, S. (2025). Sustainable brand logo selection using an AI-Supported PF-WENSLO-ARLON hybrid method, Expert Systems with Applications. WoS (Q1).
• Ozdemir, Handan, Geçit, B.B, ve Akagün Ergin, E. (2024). “Can Brands Escape the Hate? A Keyword Analysis”, Journal of Brand Strategy, 13/3, Winter 2024–25, 288-306. https://doi.org/10.69554/MTNR8479 (SCOPUS)
• Bozkurt, M. A., Köse, Y., & Bayrak, R. (2024). Analyzing Systematic Risk in Global Airline Industry: A Machine Learning Approach. Transportation Research Record, 03611981241274642. (SCIE: Q3)
• Karabacak, H., Köse, Y., & Bozkurt, M. A. (2024). Migration Governance from an Institutional Perspective: An Index for “Good” Migration Governance. Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty, 11(4), 1285-1302. (ESCI)
• Ok, Ş. (2024). Technological and Innovative Transformation in Marketing: Examination of Social Media Text Stream Visualization Concept with Bibliometric Analysis: Future Agenda. The Eurasia Proceedings of Science Technology Engineering and Mathematics, 31, 80-91. (SCOPUS)
TR Dizin:
• Ok, Ş., Altın, S. (2024). The Mediating Role of Brand Trustworthiness in the Relationship Between Consumers' Webrooming and Showrooming Tendencies and Purchase Intentions, Journal of Business Research, 16(4),2441-2461. INDEX:TR DİZİN
• Ok, Ş., Baş, M. (2025). Fiscaoeconomia (2025, FEBRUARY EDITION): The Mediating Effect of Cultural Characteristics on Brand Equity within the Scope of Customer Brand Involvement: A Research on Service Sector (Co-author: Mehmet Baş) In Press INDEX: TR DİZİN
Book Chapters:
• Balcı, N., Akagün Ergin, E., Özdemir, H. (2025). “Embracing Veganism: Insights into Motivations, Attitudes, and Beliefs of Gen Z Consumers in Turkey”, “New Perspectives and Paradigms in Applied Economics and Business”, Eds: William Gartner, Proceedings of the 8th International Conference on Applied Economics and Business, Munich, Germany, 2024, ISBN978-3-031-77362-4 (Fortcoming; 21 March 2025- SCOPUS)
• Oğuzhan, T. (2024) İnovasyon ve Temel Eğitim. C.H.MEYDAN, M.K. TOPÇU,T.IŞIN (Ed.) İnovasyon Ekosistemi 2 içinde. s-283-311.Nobel, Ankara.
• Aktaş Bozkurt, M., & Louback, I. M. (2024). Comparative financial analysis of Ethiopian and Turkish banks using traditional and machine learning methods. In F. Akyüz (Ed.), International research in the field of finance-I (pp. 33–60).
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WoS /Scopus:
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