Welcome to the Department of Marketing.

At our department, we believe that marketing is more than just selling products—it is about creating value, building meaningful connections, and shaping the future of business and society. Our mission is to prepare students, researchers, and professionals to thrive in an ever-changing world of markets, media, and consumer behavior.

With a dedicated faculty combining academic expertise and industry experience, we offer a learning environment that blends theory with practice. From understanding consumer insights to mastering digital strategies, from brand building to responsible business practices, our programs are designed to equip students with the knowledge, creativity, and ethical perspective to become future leaders in marketing.

Whether you are a prospective student, a current learner, an alumnus, or an industry partner, I invite you to explore the opportunities our department offers. Together, we can shape ideas that inspire, innovations that matter, and brands that make a difference.

We look forward to welcoming you to our community.

Warm regards,

Prof. Dr. Elif AKAGÜN

Head of Department